An average American woman spends over $300 per month on makeup. There are over 114,000 makeup brands in the US—from luxury to high-end to drugstore. And every other day, we see a new trend emerging in the makeup and beauty world.

If you find the options available on the market too overwhelming, this is the guide for you. We’ll go over the makeup essentials you need. Whether you love a full face of makeup or a minimal look, you can take a look at our essentials and buy natural makeup products online.

Complexion Products

Primer

Primers are the first step in your makeup application routine. You can choose a primer based on your skin type. They come in cream, spray, or gel forms and allow your makeup to glide smoothly and last longer.

Pro-Tip: Before applying your primer, ensure your face is moisturized. You can check out our skin moisturizing creams online.

Foundation

There are three types of foundations: cream, liquid, and power. Foundation evens out your skin tone. It covers any “imperfections,” and you can choose from a light, medium, or full-coverage foundation, with different finishes like matte, natural, or dewy.

Recommended: Gerovital Beauty Skin Foundation Natural Beige With Hyaluronic Acid & Vitamin E SPF10

Concealer

Concealer is for additional coverage. You can apply concealer for more coverage if you have certain problem areas like breakouts, dark circles, acne scars, pigmentation, or something else. You can choose a dewy concealer or matte finish.

Recommended: Gerovital Beauty Soft Focus Coverage Concealer.

Highlight and Contour

You can highlight and contour if you want to highlight certain aspects of your face, add depth, and bring your features forward. Highlighters and contouring colors come in powder, cream, and liquid formulas, and you can choose the formula based on your skin type.

Recommended: Gerovital Beauty Highlighter

Bronzer and Blush

For that pink or sun-kissed glow, you can add blush or bronzer. They come in power, cream, and liquid formulas as well.

Setting Powder

You might want to set it with a setting or finishing powder if you have oily skin. For that air-brushed and matte finish, you can choose a matte setting power for a more dewy, glowy look, go with a natural setting powder for your T-zone

Eye Products

Eyeshadow Primer

You can use an eyeshadow primer that will make your eyeshadow last longer, and eyeshadow colors pop.

Eyeshadow

Eyeshadows come in power and cream forms. You can apply them to your eyelids and figure out an eyeshadow style, color, and finish that works best for your eyes. You can choose from shimmers, duo-chromes, satin, and matte.

Eyeliner and Mascara

Eyeliner can be applied to your eyes to enhance your eye shape. You can choose from gel, liquid, and pencil. You can create different eye looks with eyeliner. To enhance your eyelashes, you can apply mascara. You have different options, depending on what you want. You can choose from lengthening, volumizing, curling, and lash-defining mascara.

Eyebrow Products

Eyebrow products come in gel, power, and pencil form. You can define your eyebrow shape and mimic hair-like strokes for a fuller eyebrow look.

Lip Products

Lipstick

Lipstick helps add color and definition to your lips. You can enhance your lips’ fullness and apply a matte or liquid lipstick in any color.

Lip Gloss

Lip gloss is perfect for adding a glossy look to your lips. You can choose any color and go for a translucent gloss or a very pigmented one.

To buy organic beauty products, check out our natural makeup online shop—Beauty Organic Store. We have a range of organic skincare, hair, and makeup products online. Get in touch with us today if you have any questions!